Facebook has become the most popular social networking platform in the World. So depending upon what country your project will be launched in, and what age group that you are targeting, it is very likely that the people that you need to connect with and bring into your community are already on Facebook.

Many of you are already Facebook account holders, and use the network to stay connected to our own friends and family on a personal level.

If you have never used Facebook, are just beginning to, or just need to know more, then please read this Beginners Guide to Facebook. It should teach you everything you need to know to get started.

But before you begin using Facebook professionally, to create, promote, and engage with your community, it is recommended that you check your Facebook security, account settings, and privacy.

Managing Your Facebook Profile

So to make sure that your Facebook profile is ready to be used professionally, here are some links to help:

Facebook Pages

Facebook pages allow you to create, build, communicate, and engage with your community. They are ideal for bringing  your community together, and provide a platform that facilitates communication, contribution, and sharing.

They are also fantastic for raising awareness of issues, promoting campaigns, distributing information and news, keeping in touch with your donors and supporters, and demonstrating your organisation’s continuing work.

There are many great examples of well managed nonprofit Facebook pages, Oxfam GB is constantly cited as a reference on social media best practice (but they do have a social media team!), and of course, if you have not already, then you should visit the Active Citizens page.

Creating and Managing Facebook Pages

There is a great deal of information provided on the Internet to assist you in creating and managing your Facebook page. Here are some links to get you started:

  • Facebook Guide for Nonprofits – English
    This official Facebook guide is designed to help nonprofit organizations make the most of Facebook Pages and Instagram to tell their stories and form deep lasting connections with their supporters.This guide is also available  in French, German, Hindi, and Spanish versions.
  • Creating Facebook Pages With Impact – English
    Highly recommended! And quite possibly the best Facebook guide available online! Everything you need to know about using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time.This guide is also available in it’s original Arabic version.

Are You Ready?

So you have your Facebook account? And you’ve checked to make sure that everything’s in good order?

And you’ve got a plan, and an idea of what you want to achieve?

Then you are ready to create a Facebook page for your community, or organisation!


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